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The Great Taste Awards Explained

Great Taste, organised by the Guild of Fine Food, is the world's largest and most trusted food and drink awards.  

The acknowledged benchmark for fine food and drink in the UK, Great Taste has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.


Great Taste stands apart from all other food award schemes. It is simple and easy to enter and the cost of entry is kept to a minimum to enable small artisan producers from across the globe to take part. Producers receive feedback on every product judged, which gives valuable information as well as market research. Great Taste exists to support and promote producers large and small, who want to supply the UK independent retail sector.

Great Taste encourages confidence and commercial success for smaller businesses, generating greater awareness for products locally, regionally, nationally and internationally.